¾ Rebranding Design MOBI æ

Rebranding Design Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process The business undergoing rebranding must ask the following questions is this an appropriate time for such substantive work Are we talking about a soft evolution or metamorphosis Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development For designers, even if these questions remain central, other issues also arise how to produce a distinctive project in the face of a profusion of branding works available online How to produce relevant and appreciated work in a challenging economic and social environment This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance It places the crucial and sometimes underestimated role of the brand design into the developmental processes of companies, institutions or associations

About the Author: Johan Debit

Is a well known author, some of his books are a fascination for readers like in the Rebranding Design book, this is one of the most wanted Johan Debit author readers around the world.

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